The Top Advertising Trends for 2024

The Top Advertising Trends for 2024

Online advertising is constantly evolving.  Trends pop up and become “best practices” seemingly overnight and can fall out of favor just as quickly. Companies must keep their fingers on the pulse of the latest social and technological advancements and changes to stay competitive.  When you know the trends and changes, you can adapt your online…

How to Optimize Your Google Ads Campaign to Boost ROI

How to Optimize Your Google Ads Campaign to Boost ROI

Google dominates online. Its Chrome browser accounts for over 2/3 of total browser use globally. Its search is so dominant it has become a verb, with people telling you to “just Google it.”  So, it’s no surprise that Google Ads similarly dominates in the online advertising space. Who wouldn’t want to advertise on the most…

Looker Studio for AdSanity Data in GA4

Looker Studio for AdSanity Data in GA4

Google Analytics 4 includes a lot of changes. These distinguish it from the Universal Analytics (UA) properties from Google Analytics 3. Among those changes are a significant shift in the way that Google events are recorded. This also impacts how events are presented in user’s analytics dashboards. This has created a little bit of confusion…

How to Provide a Good User Experience While Hosting Ads

How to Provide a Good User Experience While Hosting Ads

Hosting ads on your WordPress website is a common and effective way to generate extra income. We definitely understand that drive. It’s why we created AdSanity in the first place. But we’re also web users ourselves. We know how intrusive and spammy ads can get when mishandled. So, we always try to help encourage our…

How To Sell Ad Space On Your WordPress Site

How To Sell Ad Space On Your WordPress Site

Monetizing a website can be a tricky task, especially through ad space selling. Although this is one of the most common ways of turning a website into a money-making asset, the main challenge lies in figuring out the best ad types to place on your website and leveraging them to generate revenue without compromising good…

Pricing Models for Online Ads – A Comparison

Pricing Models for Online Ads – A Comparison

Whether you’re new to digital advertising or a seasoned pro, it is vital you understand the different payment mechanisms or pricing models that best suit your business goal.  Why is it so important? It is the mechanism upon which your advertising revenue is dependent.  As a business looking to advertise on your website, the most…

Mobile-Optimized Ads

Mobile-Optimized Ads

Every business needs a carefully designed website that enables effortless navigation and a performance-optimized user experience. Your website is arguably the hardest working member of your business toiling around the clock to generate new leads. This isn’t particularly new information. However, what is still regularly overlooked is the importance of mobile-optimized sites.  That isn’t to say…

Generate Leads with Affiliate Marketing

Generate Leads with Affiliate Marketing

In marketing, there is often a lot of weight put on retaining and re-marketing to existing customers. This is due to the increased cost of marketing to new customers as opposed to existing ones. However, affiliate marketing is very different. It relies on constantly drawing in new customers to increase sales volume.  If you’re coming…