Is Your Website Ready To Host Ads?
If you’re a publisher or website owner, you must be familiar with at least one or two types of website monetization tactics. Selling ad space is one of the simplest and most convenient ways to monetize your website. Not only can it help you earn a consistent, steady income, but it also allows you to…
How To Sell Ad Space On Your WordPress Site
Monetizing a website can be a tricky task, especially through ad space selling. Although this is one of the most common ways of turning a website into a money-making asset, the main challenge lies in figuring out the best ad types to place on your website and leveraging them to generate revenue without compromising good…
Pricing Models for Online Ads – A Comparison
Whether you’re new to digital advertising or a seasoned pro, it is vital you understand the different payment mechanisms or pricing models that best suit your business goal. Why is it so important? It is the mechanism upon which your advertising revenue is dependent. As a business looking to advertise on your website, the most…
Mobile-Optimized Ads
Every business needs a carefully designed website that enables effortless navigation and a performance-optimized user experience. Your website is arguably the hardest working member of your business toiling around the clock to generate new leads. This isn’t particularly new information. However, what is still regularly overlooked is the importance of mobile-optimized sites. That isn’t to say…
Generate Leads with Affiliate Marketing
In marketing, there is often a lot of weight put on retaining and re-marketing to existing customers. This is due to the increased cost of marketing to new customers as opposed to existing ones. However, affiliate marketing is very different. It relies on constantly drawing in new customers to increase sales volume. If you’re coming…
The Dos and Don’ts of Ad Placement
Settling on ad placement for your website can be a confusing and overwhelming task. It can be made all the worse by a lack of basic web design experience. But it doesn’t need to hold you back! We’re going to explain some fundamental principles of how the space is distributed and explain where to position…
How to Find Advertisers for Direct Placement Ads
It’s undeniable that the landscape of digital advertising has transformed in recent years. As with many things digital, the gatekeepers of the online world (Facebook, Google, etc.) are dominating the market and making a solid buck from anyone wanting to advertise on their websites with ad networks. Whether this is a good or a bad…
De que AdSanity Add-on(s) preciso?
Poderá ter notado em vários locais do nosso website que sugerimos que não descarregue todos os add-ons do AdSanity, mesmo apenas os gratuitos, a menos que precise de os utilizar para atingir os seus objectivos de publicidade. Esta ideia pode parecer contra-intuitiva, mas há uma boa razão por detrás disso. Alguns add-ons oferecem funcionalidades semelhantes a...
Será HTML5 Anúncios o Futuro da Publicidade?
Nos últimos anos, assistimos ao desaparecimento dos anúncios Flash. Outrora dependente da criação de anúncios animados, foi agora convocada uma nova era com anúncios HTML5. Mas o que podemos esperar ver agora? A rápida ascensão destes novos meios de publicidade é algo de suspeito? Nós vamos...
Como Criar um Site de Subscrição e Aumentar as Receitas dos Anúncios
Colocar conteúdo por detrás de um paywall pode desligar tanto os visitantes como os potenciais anunciantes. Mas, há maneiras de construir tanto a sua base de assinantes como de atrair anunciantes para o seu site de subscrição. Para muitas empresas que procuram um modelo de subscrição, esta decisão é frequentemente tomada como um meio de proporcionar uma experiência sem anúncios para pagar...