We’re always on the lookout for new players in the advertising space. We like to focus on advertising networks that might be useful to AdSanity users. We had the opportunity to sit down with some of the folks behind the Adsterra network and ask some questions about working with them.

AdSanity: For our readers who aren’t familiar with Adsterra tell us a little bit about how the company started?

Adsterra: The company started in 2013. Right from the beginning, our mission has been to transform digital advertising for web, mobile and social platforms. We work to make it creative, unique and engaging with the help of our modern optimization technology. At Adsterra, we believe in taking a personal approach with each of our partners and help them grow with their business every step of the way. Today, Adsterra is covering more than 248 countries, generating more than 30 billion ad impressions per month.

AdSanity: What makes Adsterra unique among ad networks?

Adsterra: At Adsterra we care most about quality of our product and we are trying to make it the most reliable and comfortable for our clients.

AdSanity: I noticed that you cover most of the payment models (CPC, CPM, etc.). Why did you decide to diversify how you sell your ads?

Adsterra: We decided to use different payment methods due to the fact that our customers have different business goals. We try to adapt to their needs.

AdSanity: What makes for a good advertiser for the Adsterra network?

Adsterra: Our advertiser understands what basic optimization is, they know the difference between CPM and CPA. The advertiser can implement S2S integration. He or she should also be familiar with popunder traffic.

AdSanity: What makes a good publisher? What sort of statistics are you looking for?

Adsterra: We have changed our policy about traffic volumes, and now we accept even small websites to our Network. Your website traffic volumes don’t matter: we will help you grow with us. What matters for approving your website at Adsterra Network is your traffic quality.

AdSanity: What’s next for Adsterra? Is there a new feature or methodology that you’re working on that our readers should know about?

Adsterra: We have released our Self-Service Platform for Publishers and now website monetization is easy as one two three. Nowadays we are working hard on new ad units.

AdSanity: Is there anything else we should know about the Adsterra network?

Adsterra: Just that we love our clients!

If you want to become a publisher for Adsterra create a Publisher account.

If you want to become an advertiser on Adsterra create an Advertiser account.