You’ve made the decision to host ads on your WordPress website. Congrats! After installing a plugin into your WordPress website to host ads and getting everything set up, it’s time to make your next major decision – Ad Network or Self Hosted Ads? Don’t worry. There’s no right or wrong answer here. Both have pros…
It’s hard to imagine the internet without banner advertisements. But believe it or not, web pages were free from banners all the way up until 1994, when Hotwired (Wired magazine’s website) displayed the first banner advertisement for AT&T (which received an astounding 44% click-through rate!). Once that first advertisement was placed, others quickly followed suit….
Do you run ads on your WordPress website? Are they performing as well as they could be? Previously, websites made blind changes to how they ran ads based on articles claiming to know ad placement best practices. Or they just spammed as many ads as they could get away with. Today, running ads on your…
Online advertising is constantly evolving. Trends pop up and become “best practices” seemingly overnight and can fall out of favor just as quickly. Companies must keep their fingers on the pulse of the latest social and technological advancements and changes to stay competitive. When you know the trends and changes, you can adapt your online…
Google dominates online. Its Chrome browser accounts for over 2/3 of total browser use globally. Its search is so dominant it has become a verb, with people telling you to “just Google it.” So, it’s no surprise that Google Ads similarly dominates in the online advertising space. Who wouldn’t want to advertise on the most…
A tendência actual na utilização de blocos de anúncios tem o potencial de se tornar fora de controlo e as pessoas que perderem serão editores e proprietários de sítios, não as redes de anúncios. Se for editor, comerciante afiliado, ou blogueiro, as hipóteses são de confiar nas receitas dos anúncios para manter o seu negócio. O bom...
Retargeting (also known as remarketing) is a great tool for advertisers to continue to engage with a user that’s already visited their site. Strategically, we know that the user is already inclined to use their product or service. Many advertising services are offering the feature as the costs tend to be lower than traditional pay per…
Keyword research is a major component of your website. It impacts not just your SEO efforts but also your SEM practices. With SEO the keywords you use when you write your pages and posts send messages to the search engines. These messages are taken in as part of the algorithms the search engine’s use and…
Já discutimos como o Google se tornou uma potência para fornecer conteúdo publicitário online com o seu programa AdSense. Se essa fosse a sua única plataforma de publicidade, continuariam a ser um dos fornecedores dominantes de publicidade online. A plataforma Google Doubleclick for Publishers cimenta a sua posição. Porque é que existem duas plataformas da mesma empresa...
Poderá ter notado um ícone triangular no canto dos anúncios no seu site de notícias ou blogue favorito. Este triângulo é o ícone da AdChoices e é uma marca comercial da Digital Advertising Alliance. A iniciativa AdChoices é uma forma de os anunciantes alimentarem os anúncios que são mais relevantes para os interesses dos seus telespectadores. O Digital...
AdSanity é orgulhosamente alimentado por Pixel Jar. Somos uma pequena agência de desenvolvimento web que se concentra no WordPress como plataforma de desenvolvimento para sítios web. A Pixel Jar começou em 2004. Cresceu do desejo de ser livre para escolher projectos que nos desafiam e trabalhar com clientes que nos inspiram.
