Do you run ads on your WordPress website? Are they performing as well as they could be? Previously, websites made blind changes to how they ran ads based on articles claiming to know ad placement best practices. Or they just spammed as many ads as they could get away with. Today, running ads on your…
Online advertising is constantly evolving. Trends pop up and become “best practices” seemingly overnight and can fall out of favor just as quickly. Companies must keep their fingers on the pulse of the latest social and technological advancements and changes to stay competitive. When you know the trends and changes, you can adapt your online…
Google dominates online. Its Chrome browser accounts for over 2/3 of total browser use globally. Its search is so dominant it has become a verb, with people telling you to “just Google it.” So, it’s no surprise that Google Ads similarly dominates in the online advertising space. Who wouldn’t want to advertise on the most…
Hosting ads on your WordPress website is a common and effective way to generate extra income. We definitely understand that drive. It’s why we created AdSanity in the first place. But we’re also web users ourselves. We know how intrusive and spammy ads can get when mishandled. So, we always try to help encourage our…
Monetizing a website can be a tricky task, especially through ad space selling. Although this is one of the most common ways of turning a website into a money-making asset, the main challenge lies in figuring out the best ad types to place on your website and leveraging them to generate revenue without compromising good…
We’ve already discussed how Google has become a powerhouse for delivering advertising content online with their AdSense program. If that were their only advertising platform they would still be one of the dominant suppliers of advertising online. The Google Doubleclick for Publishers platform cements their position. Why are there two platforms from the same company?…
Google. This is the first thing we think of when the word search is mentioned. Their dedication to cataloguing, ranking, and displaying websites to users performing searches makes them a dominant force online. They have used their position as the top search engine to become a leader in the field of online advertising. Their most…