What is an Ad Network

What is an Ad Network?

It’s hard to imagine the internet without banner advertisements.  But believe it or not, web pages were free from banners all the way up until 1994, when Hotwired (Wired magazine’s website) displayed the first banner advertisement for AT&T (which received an astounding 44% click-through rate!).  Once that first advertisement was placed, others quickly followed suit….

The Top Advertising Trends for 2024

The Top Advertising Trends for 2024

Online advertising is constantly evolving.  Trends pop up and become “best practices” seemingly overnight and can fall out of favor just as quickly. Companies must keep their fingers on the pulse of the latest social and technological advancements and changes to stay competitive.  When you know the trends and changes, you can adapt your online…

How to Optimize Your Google Ads Campaign to Boost ROI

How to Optimize Your Google Ads Campaign to Boost ROI

Google dominates online. Its Chrome browser accounts for over 2/3 of total browser use globally. Its search is so dominant it has become a verb, with people telling you to “just Google it.”  So, it’s no surprise that Google Ads similarly dominates in the online advertising space. Who wouldn’t want to advertise on the most…

How to Provide a Good User Experience While Hosting Ads

How to Provide a Good User Experience While Hosting Ads

Hosting ads on your WordPress website is a common and effective way to generate extra income. We definitely understand that drive. It’s why we created AdSanity in the first place. But we’re also web users ourselves. We know how intrusive and spammy ads can get when mishandled. So, we always try to help encourage our…

How To Sell Ad Space On Your WordPress Site

How To Sell Ad Space On Your WordPress Site

Monetizing a website can be a tricky task, especially through ad space selling. Although this is one of the most common ways of turning a website into a money-making asset, the main challenge lies in figuring out the best ad types to place on your website and leveraging them to generate revenue without compromising good…

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Google Doubleclick for Publishers - Escolha granular

Já discutimos como o Google se tornou uma potência para fornecer conteúdo publicitário on-line com seu programa AdSense. Se essa fosse sua única plataforma de publicidade, eles ainda seriam um dos fornecedores dominantes de publicidade on-line. A plataforma Google Doubleclick for Publishers cimenta sua posição. Por que existem duas plataformas da mesma empresa....

Começando com o Adsense

Começando com o Adsense

Google. Esta é a primeira coisa em que pensamos quando a palavra busca é mencionada. Sua dedicação à catalogação, classificação e exibição de sites aos usuários que realizam buscas faz deles uma força dominante on-line. Eles têm usado sua posição como o principal motor de busca para se tornar um líder no campo da publicidade online. Seu maior...