email marketing

Making Email Marketing Part of Your Sales Process

Email. This ubiquitous service is one of the most effective ways to communicate with your audience. According to a February 2017 study from the Radicati Group, the number of worldwide email users, including both business and consumer users, will grow from over 3.7 billion in 2017 to over 4.1 billion by 2021. Creating and managing…

The State of Mobile in 2017 The IAB Mobile Symposium

The State of Mobile in 2017 – The IAB Mobile Symposium

On June 13, 2017 the IAB held a day long event in New York at the Convene Conference Center – The IAB Mobile Symposium. Aside from a slate of great presentations by presenters from Salesforce, Forbes, and Ford, the IAB also released two new reports that focus on the growth and complexity of advertising for…