We’ve already discussed how Google has become a powerhouse for delivering advertising content online with their AdSense program. If that were their only advertising platform they would still be one of the dominant suppliers of advertising online. The Google Doubleclick for Publishers platform cements their position. Why are there two platforms from the same company?…
You may have noticed a triangular icon in the corner of advertisements on your favorite news or blog site. This triangle is the AdChoices icon and it’s a trademark of the Digital Advertising Alliance. The AdChoices initiative is a way for advertisers to feed ads that are more relevant to their viewers interests. The Digital…
BuySellAds (BSA) has been providing advertising solutions to web users since 2008. What started as a side job became a full time business within their first year. By 2010 they were the first company to offer asynchronous ad code. By August of 2011 they broke 5 billion ad impressions sold in one month. Today, they…
Nobody likes to be interrupted by an advertisement. You might think that this is a bad fact to focus on for a company that sells software to allow you to advertise on your website. However, the key part of that statement is the “interrupt.” The IAB is adopting some new guidelines that reduce the amount…
Google. This is the first thing we think of when the word search is mentioned. Their dedication to cataloguing, ranking, and displaying websites to users performing searches makes them a dominant force online. They have used their position as the top search engine to become a leader in the field of online advertising. Their most…
Founded in 1996, the Interactive Advertising Bureau (IAB) develops technical standards and best practices for the digital industry. In the same way the W3C lays out standards for web development, the IAB lays out standards for digital advertising. These standards are put into practice by the over 650 media and technology companies that make up…
The advertisements you’re seeing online today are more and more likely to be built with HTML5 as opposed to any other technology. There’s been a paradigm shift to HTML5 for ad distribution. The roots of this change lie in a few key historical decisions and with several benefits of the HTML5 specification. First, some history….
We get this question often. We do preface this post by saying that we strongly urge that all web developers and administrators respect the wishes and preferences of their users. That said, we also understand that there are edge cases where this may need to be done and is done for the benefit of the…
AdSanity ships with default styles in place. However, your theme’s styles will override AdSanity’s default styles. We do include general and specific handles on all the AdSanity elements so that custom styling can be used to alter the display of the ads to your specific needs. Ultimately your theme’s style will govern how AdSanity’s ads…
Yes! AdSanity ships with default styles in place. However, your theme’s styles will override AdSanity’s default styles. We do include general and specific handles on all the AdSanity elements so that custom styling can be used to alter the display of the ads to your specific needs. Ultimately your theme’s style will govern how AdSanity’s…