We’re always on the lookout for new players in the advertising space. We like to focus on advertising networks that might be useful to AdSanity users. We had the opportunity to sit down with some of the folks behind the Adsterra network and ask some questions about working with them. AdSanity: For our readers who…
The concept of A/B testing has its roots in some standard experimentation techniques. Specifically, the idea of having a control in an experiment. The control is the part of the experiment that stays consistent from test to test so that you can safely attribute any difference in results to the item that you change. For…
Every website has at least one landing page, some have dozens. In the purest sense, any page where a visitor enters your website is a landing page. This idea is also proliferated because with organic search practices almost any page of your site could be the first page a visitor sees. However, in terms of…
Retargeting (also known as remarketing) is a great tool for advertisers to continue to engage with a user that’s already visited their site. Strategically, we know that the user is already inclined to use their product or service. Many advertising services are offering the feature as the costs tend to be lower than traditional pay per…
Keyword research is a major component of your website. It impacts not just your SEO efforts but also your SEM practices. With SEO the keywords you use when you write your pages and posts send messages to the search engines. These messages are taken in as part of the algorithms the search engine’s use and…
“Read today to make millions!” Calls-to-Action (CTAs) are everywhere online. Every ad, page, and post that you create should have a purpose and that purpose needs to be communicated to your audience. Creating a CTA that your audience is going to engage with becomes harder all the time as users are bombarded with subtle (or…
We just released a new version of AdSanity and one of the new features that we’re most excited about is the ability to fully translate the plugin. With the capability of having a translated version of AdSanity we knew we needed to facilitate the easy creation of translation files in a variety of languages. We…
One of the best ways to become familiar with something is to understand the terminology around the topic. The world of online advertising and the language around it has multiplied in the past decade. Here are definitions of some of the basic terms. A/B testing (split testing) – By creating two versions of a web…
We’ve already discussed how Google has become a powerhouse for delivering advertising content online with their AdSense program. If that were their only advertising platform they would still be one of the dominant suppliers of advertising online. The Google Doubleclick for Publishers platform cements their position. Why are there two platforms from the same company?…
You may have noticed a triangular icon in the corner of advertisements on your favorite news or blog site. This triangle is the AdChoices icon and it’s a trademark of the Digital Advertising Alliance. The AdChoices initiative is a way for advertisers to feed ads that are more relevant to their viewers interests. The Digital…