Pay Per Click, or PPC, is an effective way for businesses to advertise their products or services on the web. PPC advertising is used by major search engines as well as social media channels as a profit generator. When used with other forms of Internet marketing such as SEO, it can bring more potential leads…
The next entry in our interview series with notable ad networks is Epom. Epom is a cross-platform advertising network, working with a wide range of display, mobile web, mobile app, and video ad formats in one unified, 100% transparent ad exchange. How did Epom get started in the industry? Epom Ltd was established in 2010….
In our continuing series of ad network interviews, we had the chance to sit down with Galaksion to conduct an interview. We asked our questions and got some engaging feedback. We’re always looking for new networks that work great with AdSanity. How did Galaksion get started in the industry? Galaksion was established in 2014 by…
In our ongoing quest to bring a diversity of ad networks to our users we got to sit down with Tomasz Kleko the owner of PopAds. We asked Tomasz our core questions and got some great feedback. How did PopAds get started in the industry? I’ve been doing smaller Internet businesses since my early teens,…
We’re always on the lookout for new players in the advertising space. We like to focus on advertising networks that might be useful to AdSanity users. We had the opportunity to sit down with some of the folks behind the Adsterra network and ask some questions about working with them. AdSanity: For our readers who…
The concept of A/B testing has its roots in some standard experimentation techniques. Specifically, the idea of having a control in an experiment. The control is the part of the experiment that stays consistent from test to test so that you can safely attribute any difference in results to the item that you change. For…
Every website has at least one landing page, some have dozens. In the purest sense, any page where a visitor enters your website is a landing page. This idea is also proliferated because with organic search practices almost any page of your site could be the first page a visitor sees. However, in terms of…
Retargeting (also known as remarketing) is a great tool for advertisers to continue to engage with a user that’s already visited their site. Strategically, we know that the user is already inclined to use their product or service. Many advertising services are offering the feature as the costs tend to be lower than traditional pay per…
Keyword research is a major component of your website. It impacts not just your SEO efforts but also your SEM practices. With SEO the keywords you use when you write your pages and posts send messages to the search engines. These messages are taken in as part of the algorithms the search engine’s use and…
“Read today to make millions!” Calls-to-Action (CTAs) are everywhere online. Every ad, page, and post that you create should have a purpose and that purpose needs to be communicated to your audience. Creating a CTA that your audience is going to engage with becomes harder all the time as users are bombarded with subtle (or…
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