The current trend in ad block use has the potential to spiral out of control and the people who lose out will be publishers and site owners, not the ad networks. If you are a publisher, affiliate marketer, or blogger, the chances are that you rely on ad revenue to maintain your business. The good…
On June 13, 2017 the IAB held a day long event in New York at the Convene Conference Center – The IAB Mobile Symposium. Aside from a slate of great presentations by presenters from Salesforce, Forbes, and Ford, the IAB also released two new reports that focus on the growth and complexity of advertising for…
It’s with no small amount of fanfare that we announce the release of AdSanity version 1.1. It’s been over six years since the initial release of AdSanity and while we’ve made incremental updates over the years this is the first release worthy of a “dot 1” increment. We’ve made some significant improvements to the plugin…
You may have noticed a triangular icon in the corner of advertisements on your favorite news or blog site. This triangle is the AdChoices icon and it’s a trademark of the Digital Advertising Alliance. The AdChoices initiative is a way for advertisers to feed ads that are more relevant to their viewers interests. The Digital…
Nobody likes to be interrupted by an advertisement. You might think that this is a bad fact to focus on for a company that sells software to allow you to advertise on your website. However, the key part of that statement is the “interrupt.” The IAB is adopting some new guidelines that reduce the amount…