Creating ads is the primary purpose of the plugin. There are three basic types of ad that can be managed with AdSanity – ads hosted on-site, ads that are part of an external network, or HTML5 ads.
For ads hosted on-site, you’ll need the artwork for the ad. This artwork may be a standard JPG, PNG or GIF file sized for your specific ad unit.
With an external ad network, you’ll need the ad code specific to the network. You can create ads from different ad networks if you’ve signed up for multiple networks.
For an HTML5 ad you’ll want to create a zip file containing all of your ad assets so you can upload it to AdSanity.
When creating ads one of the first things you’ll need to know is where you’re placing the ad on your page and what size the ad unit is for the ads you’re creating. AdSanity comes with the standard sizes acknowledged by the Interactive Advertising Bureau (IAB). The IAB is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. You can also create your own custom sized ad locations with our free add-on, Custom Ad Sizes. Make note of the size of your ad units as this will affect your ads hosted on site and what ads you can display from an external ad network as well.
Hay que tener en cuenta que cuando se crean anuncios utilizando estos métodos, los anuncios alojados en el sitio tienen sus vistas y clics rastreados a través de AdSanity, las redes publicitarias externas y los anuncios HTML5 tienen sus vistas rastreadas, pero sus clics son rastreados por las herramientas disponibles de la red de suministro o en el caso de los anuncios HTML5 los clics no son rastreados.
Para ampliar los informes, siempre puede añadir el complemento de integración de seguimiento de Google Analytics para realizar un seguimiento tanto de las visualizaciones como de los clics de todos los tipos de anuncios.
Para más detalles sobre cada uno de estos métodos:
- Creación de un anuncio alojado en el sitio.
- Creación de un anuncio a partir de una red publicitaria externa.
- Creación de un anuncio HTML5.
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