Advertiser Reporting

Transparency and regular reporting are keys to maintaining a positive relationship with your advertisers. Unfortunately, keeping up with timely updates and notifications on ad expirations can become a huge time sink. So much so, that one of our customers suggested we develop this feature!

Advertiser Reporting solves these issues, providing two main benefits.

Allow Advertisers to Self-Check Ads

Instead of remembering which advertisers need an update, collecting the data, and sending out the information, you can provide advertisers with self-service access to the reporting section of your site for their ads.

With this add-on, you can create WordPress user accounts for your advertisers so they can log in directly with limited capabilities. When creating ads, assign an advertiser to give them access to it in their dashboard.

Once assigned, advertisers can then log in to your website and view reporting for the ads that are associated with their account, freeing up your time and giving them the insights they need.

Your advertisers will have access to all of the reporting information available that is relevant to their ad content, such as:

Total views
Total clicks
Click-through rates

Additionally, we have included some all-time top 10’s for clicks, click-through rate, and ad groups to give them an accessible comparison with their top-performing ads.

Automate Ad Expiration Emails to Advertisers

With this add-on, you can automate email notifications for expiring ads so that your advertisers are notified when their advertising needs to be renewed.

These emails are easily set up inside your dashboard and can help you stay on top of ad renewals, saving you even more of your valuable time.

This feature helps you maximize ad revenue by ensuring that your ad content is never out of date, plus it helps build a proactive relationship with your advertisers that inspires confidence in your business.

Who Needs Advertising Reporting?

At AdSanity, we always recommend that users only install the add-ons needed to reach their site’s advertising goals. Advertising Reporting might be the right tool for your needs if:

Your site hosts ads from many advertisers
You publish ads for an advertiser who is always asking for updates
You’re losing out on renewal revenue because ads are expiring and no one is noticing