Whether you’re new to digital advertising or a seasoned pro, it is vital you understand the different payment mechanisms or pricing models that best suit your business goal. Why is it so important? It is the mechanism upon which your advertising revenue is dependent. As a business looking to advertise on your website, the most…
On June 13, 2017 the IAB held a day long event in New York at the Convene Conference Center – The IAB Mobile Symposium. Aside from a slate of great presentations by presenters from Salesforce, Forbes, and Ford, the IAB also released two new reports that focus on the growth and complexity of advertising for…
Founded in 1996, the Interactive Advertising Bureau (IAB) develops technical standards and best practices for the digital industry. In the same way the W3C lays out standards for web development, the IAB lays out standards for digital advertising. These standards are put into practice by the over 650 media and technology companies that make up…
The advertisements you’re seeing online today are more and more likely to be built with HTML5 as opposed to any other technology. There’s been a paradigm shift to HTML5 for ad distribution. The roots of this change lie in a few key historical decisions and with several benefits of the HTML5 specification. First, some history….
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