Online advertising is constantly evolving. Trends pop up and become “best practices” seemingly overnight and can fall out of favor just as quickly. Companies must keep their fingers on the pulse of the latest social and technological advancements and changes to stay competitive. When you know the trends and changes, you can adapt your online…
Google dominates online. Its Chrome browser accounts for over 2/3 of total browser use globally. Its search is so dominant it has become a verb, with people telling you to “just Google it.” So, it’s no surprise that Google Ads similarly dominates in the online advertising space. Who wouldn’t want to advertise on the most…
Keyword research is a major component of your website. It impacts not just your SEO efforts but also your SEM practices. With SEO the keywords you use when you write your pages and posts send messages to the search engines. These messages are taken in as part of the algorithms the search engine’s use and…