Do you run ads on your WordPress website? Are they performing as well as they could be? Previously, websites made blind changes to how they ran ads based on articles claiming to know ad placement best practices. Or they just spammed as many ads as they could get away with. Today, running ads on your…
Online advertising is constantly evolving. Trends pop up and become “best practices” seemingly overnight and can fall out of favor just as quickly. Companies must keep their fingers on the pulse of the latest social and technological advancements and changes to stay competitive. When you know the trends and changes, you can adapt your online…
Google dominates online. Its Chrome browser accounts for over 2/3 of total browser use globally. Its search is so dominant it has become a verb, with people telling you to “just Google it.” So, it’s no surprise that Google Ads similarly dominates in the online advertising space. Who wouldn’t want to advertise on the most…
The current trend in ad block use has the potential to spiral out of control and the people who lose out will be publishers and site owners, not the ad networks. If you are a publisher, affiliate marketer, or blogger, the chances are that you rely on ad revenue to maintain your business. The good…
Retargeting (also known as remarketing) is a great tool for advertisers to continue to engage with a user that’s already visited their site. Strategically, we know that the user is already inclined to use their product or service. Many advertising services are offering the feature as the costs tend to be lower than traditional pay per…
Keyword research is a major component of your website. It impacts not just your SEO efforts but also your SEM practices. With SEO the keywords you use when you write your pages and posts send messages to the search engines. These messages are taken in as part of the algorithms the search engine’s use and…
We’ve already discussed how Google has become a powerhouse for delivering advertising content online with their AdSense program. If that were their only advertising platform they would still be one of the dominant suppliers of advertising online. The Google Doubleclick for Publishers platform cements their position. Why are there two platforms from the same company?…
You may have noticed a triangular icon in the corner of advertisements on your favorite news or blog site. This triangle is the AdChoices icon and it’s a trademark of the Digital Advertising Alliance. The AdChoices initiative is a way for advertisers to feed ads that are more relevant to their viewers interests. The Digital…
Google. This is the first thing we think of when the word search is mentioned. Their dedication to cataloguing, ranking, and displaying websites to users performing searches makes them a dominant force online. They have used their position as the top search engine to become a leader in the field of online advertising. Their most…