In marketing, there is often a lot of weight put on retaining and re-marketing to existing customers. This is due to the increased cost of marketing to new customers as opposed to existing ones. However, affiliate marketing is very different. It relies on constantly drawing in new customers to increase sales volume. If you’re coming…
Settling on ad placement for your website can be a confusing and overwhelming task. It can be made all the worse by a lack of basic web design experience. But it doesn’t need to hold you back! We’re going to explain some fundamental principles of how the space is distributed and explain where to position…
It’s undeniable that the landscape of digital advertising has transformed in recent years. As with many things digital, the gatekeepers of the online world (Facebook, Google, etc.) are dominating the market and making a solid buck from anyone wanting to advertise on their websites with ad networks. Whether this is a good or a bad…
You may have noticed in various places on our website that we suggest not downloading all of the AdSanity add-ons, even only the free ones, unless you need to use them to achieve your advertising goals. This idea may seem counterintuitive, but there is a good reason behind it. Some add-ons offer similar functionality to…
In the past years, we have witnessed the demise of Flash ads. Once depended on to create animated ads, a new age has now been called in with HTML5 ads. But what can we expect to see now? Is the rapid rise of this new ad media anything to be suspicious of? We’re going to…
Putting content behind a paywall can turn off both visitors and potential advertisers. But, there are ways to build both your subscriber base and entice advertisers for your subscription site. For many businesses looking to pivot to a subscription model, this decision is often made as a means to provide an ad-free experience to paying…
The current trend in ad block use has the potential to spiral out of control and the people who lose out will be publishers and site owners, not the ad networks. If you are a publisher, affiliate marketer, or blogger, the chances are that you rely on ad revenue to maintain your business. The good…
Affiliate marketing has been around far longer than the internet, but the internet transformed it into a billion-dollar industry. The concept is simple. A company will compensate for the business generated from the marketing tactics of the affiliate. With the aid of analytics and cookies, any company running an affiliate marketing program can track the…
