We just released a new version of AdSanity and one of the new features that we’re most excited about is the ability to fully translate the plugin. With the capability of having a translated version of AdSanity we knew we needed to facilitate the easy creation of translation files in a variety of languages. We…
One of the best ways to become familiar with something is to understand the terminology around the topic. The world of online advertising and the language around it has multiplied in the past decade. Here are definitions of some of the basic terms. A/B testing (split testing) – By creating two versions of a web…
It’s with no small amount of fanfare that we announce the release of AdSanity version 1.1. It’s been over six years since the initial release of AdSanity and while we’ve made incremental updates over the years this is the first release worthy of a “dot 1” increment. We’ve made some significant improvements to the plugin…
We’ve already discussed how Google has become a powerhouse for delivering advertising content online with their AdSense program. If that were their only advertising platform they would still be one of the dominant suppliers of advertising online. The Google Doubleclick for Publishers platform cements their position. Why are there two platforms from the same company?…
You may have noticed a triangular icon in the corner of advertisements on your favorite news or blog site. This triangle is the AdChoices icon and it’s a trademark of the Digital Advertising Alliance. The AdChoices initiative is a way for advertisers to feed ads that are more relevant to their viewers interests. The Digital…
BuySellAds (BSA) has been providing advertising solutions to web users since 2008. What started as a side job became a full time business within their first year. By 2010 they were the first company to offer asynchronous ad code. By August of 2011 they broke 5 billion ad impressions sold in one month. Today, they…
Nobody likes to be interrupted by an advertisement. You might think that this is a bad fact to focus on for a company that sells software to allow you to advertise on your website. However, the key part of that statement is the “interrupt.” The IAB is adopting some new guidelines that reduce the amount…
Google. This is the first thing we think of when the word search is mentioned. Their dedication to cataloguing, ranking, and displaying websites to users performing searches makes them a dominant force online. They have used their position as the top search engine to become a leader in the field of online advertising. Their most…
Founded in 1996, the Interactive Advertising Bureau (IAB) develops technical standards and best practices for the digital industry. In the same way the W3C lays out standards for web development, the IAB lays out standards for digital advertising. These standards are put into practice by the over 650 media and technology companies that make up…
The advertisements you’re seeing online today are more and more likely to be built with HTML5 as opposed to any other technology. There’s been a paradigm shift to HTML5 for ad distribution. The roots of this change lie in a few key historical decisions and with several benefits of the HTML5 specification. First, some history….
