In the past years, we have witnessed the demise of Flash ads. Once depended on to create animated ads, a new age has now been called in with HTML5 ads. But what can we expect to see now? Is the rapid rise of this new ad media anything to be suspicious of? We’re going to…
Putting content behind a paywall can turn off both visitors and potential advertisers. But, there are ways to build both your subscriber base and entice advertisers for your subscription site. For many businesses looking to pivot to a subscription model, this decision is often made as a means to provide an ad-free experience to paying…
As digital marketing has advanced, so have SEO and Google’s tactics for measuring site credibility. At long last, we can say goodbye to the dodgy black hat tactics of duping visitors with SEO strategies that violate search engine guidelines. However, we still need to know what ads make the most money. Google and its army of…