What is Affiliate Marketing?
Affiliate marketing has been around far longer than the internet, but the internet transformed it into a billion-dollar industry. The concept is simple. A company will compensate for the business generated from the marketing tactics of the affiliate. With the aid of analytics and cookies, any company running an affiliate marketing program can track the…
Simplified WordPress Advertising with AdSanity
Our Desire for Simplicity As is the way with most plugins, we developed AdSanity from a need for simplified WordPress advertising management while working on a client project. Our initial aim was to create a simple solution to code snippets from multiple ad networks and add them to a WordPress site. It was then that…
Convince Users to Turn Off Their Ad Blocker
There is a strong conflict in how we perceive and receive advertising. On a business level, advertising is crucial and often fundamental to the success or even the survival of websites. However, on a personal level, a significant percentage of online users are tired of being bombarded with advertisements. Cue the ad blocker. As of…
AdSanity 1.8
AdSanity 1.8 is now live! We’ve been working hard on this release of AdSanity and it’s finally ready for the wild. Aside from our typical diligence in squashing bugs, we’ve paid particular attention to changes in WordPress that interact with our code. On top of that, we have some new features that range from quality…
Impressions for AdSanity
We’ve just released a new Pro Add-On for AdSanity – Impressions. No, this new Add-On isn’t going to give your website Dana Carvey-like skills at impersonations. What it will do is allow you to set the expiration of your AdSanity ads based on the number of views. Why Impressions? In traditional digital advertising you’ll hear…
AdSanity 1.6 – Ready for Page Builders
AdSanity 1.6 is available to AdSanity subscribers now! A lot of the features for the new release were built to address WordPress 5.0. This release of WordPress had a lot of buzz, debate, and controversy surrounding it. But what is clear is that builders are becoming the de facto way most users are building websites,…
Augmenting Your Ad Inventory with Contextual Ads
When it comes to boosting your ad revenue, diversification is the name of the game. And in 2019, adding contextual ads to your inventory is an absolute must! Adios tracking, hello contextual ads With countries and organizations getting serious about user privacy data laws—like GDPR and the upcoming California Consumer Privacy Act—the online advertising industry…
How to set up an HTML5 ad with AdSanity
If static graphic ads aren’t cutting it for your advertising, chances are you’ve started looking into HTML5 ads (sometimes called Dynamic Ads). HTML5 Ads can be infinitely more engaging and interactive than static graphics. Think of them like tiny webpages. Ad developers can use all the same tools used to build web pages when creating…
Plugin Release – AdSanity 1.5
AdSanity 1.5 has just arrived! This is the biggest release of AdSanity since version 1.1. It’s packed with several new features, a handful of bug fixes, and performance improvements all around. Ad Placement Improvements Single ads have had alignment support for a long time, but ad groups have required custom CSS. From now moving forward,…
PPC Tips for Lead Generation
Pay Per Click, or PPC, is an effective way for businesses to advertise their products or services on the web. PPC advertising is used by major search engines as well as social media channels as a profit generator. When used with other forms of Internet marketing such as SEO, it can bring more potential leads…