Plugin Release – Rotating Ad Widget
Our next Add-On release for the Summer of AdSanity comes right out of customer requests. Since ad groups have been a part of AdSanity, users have asked for a way to have those groups rotate on-page so that all of the ads in a group display to a user over time. Now they can. The…
Working with The Adsterra Network
We’re always on the lookout for new players in the advertising space. We like to focus on advertising networks that might be useful to AdSanity users. We had the opportunity to sit down with some of the folks behind the Adsterra network and ask some questions about working with them. AdSanity: For our readers who…
How to Sell Ads with Gravity Forms
We’ve often been asked if AdSanity offers e-commerce functionality so that potential advertisers can sign up directly for an ad placement. We’ve always kept this sort of functionality out of AdSanity since it’s not a feature that everyone would use, and it’s certainly not a feature that everyone would use in the same way. We’ve…
Plugin Release – Ad Block Detection
The next plugin release for our Summer of AdSanity is the Ad Block Detection Add-On. This is the very first Pro Add-On for AdSanity and we wanted to satisfy one of the most requested features we’ve received. There are a variety of ad blocking tools that users can install to make their browsing experience ad…
Making Email Marketing Part of Your Sales Process
Email. This ubiquitous service is one of the most effective ways to communicate with your audience. According to a February 2017 study from the Radicati Group, the number of worldwide email users, including both business and consumer users, will grow from over 3.7 billion in 2017 to over 4.1 billion by 2021. Creating and managing…
The State of Mobile in 2017 – The IAB Mobile Symposium
On June 13, 2017 the IAB held a day long event in New York at the Convene Conference Center – The IAB Mobile Symposium. Aside from a slate of great presentations by presenters from Salesforce, Forbes, and Ford, the IAB also released two new reports that focus on the growth and complexity of advertising for…
A/B Testing in WordPress
The concept of A/B testing has its roots in some standard experimentation techniques. Specifically, the idea of having a control in an experiment. The control is the part of the experiment that stays consistent from test to test so that you can safely attribute any difference in results to the item that you change. For…
The Landing Page – Where Do Your Ads Go?
Every website has at least one landing page, some have dozens. In the purest sense, any page where a visitor enters your website is a landing page. This idea is also proliferated because with organic search practices almost any page of your site could be the first page a visitor sees. However, in terms of…
Plugin Release – Ordered Ad Group Widget
We’re happy to announce the release of our latest Basic Add-On, the Ordered Ad Group Widget. As a Basic Add-On for AdSanity, the plugin is free to all licensed users of AdSanity. It adds some requested features for the placement of your ad groups. You can download the Ordered Ad Group Widget here. Using the…
Retargeting is Remarkable
Retargeting (also known as remarketing) is a great tool for advertisers to continue to engage with a user that’s already visited their site. Strategically, we know that the user is already inclined to use their product or service. Many advertising services are offering the feature as the costs tend to be lower than traditional pay per…