The State of Mobile in 2017 – The IAB Mobile Symposium
On June 13, 2017 the IAB held a day long event in New York at the Convene Conference Center – The IAB Mobile Symposium. Aside from a slate of great presentations by presenters from Salesforce, Forbes, and Ford, the IAB also released two new reports that focus on the growth and complexity of advertising for…
A/B Testing in WordPress
The concept of A/B testing has its roots in some standard experimentation techniques. Specifically, the idea of having a control in an experiment. The control is the part of the experiment that stays consistent from test to test so that you can safely attribute any difference in results to the item that you change. For…
The Landing Page – Where Do Your Ads Go?
Every website has at least one landing page, some have dozens. In the purest sense, any page where a visitor enters your website is a landing page. This idea is also proliferated because with organic search practices almost any page of your site could be the first page a visitor sees. However, in terms of…
Plugin Release – Ordered Ad Group Widget
We’re happy to announce the release of our latest Basic Add-On, the Ordered Ad Group Widget. As a Basic Add-On for AdSanity, the plugin is free to all licensed users of AdSanity. It adds some requested features for the placement of your ad groups. You can download the Ordered Ad Group Widget here. Using the…
Retargeting is Remarkable
Retargeting (also known as remarketing) is a great tool for advertisers to continue to engage with a user that’s already visited their site. Strategically, we know that the user is already inclined to use their product or service. Many advertising services are offering the feature as the costs tend to be lower than traditional pay per…
Keyword Research – How to Get Started
Keyword research is a major component of your website. It impacts not just your SEO efforts but also your SEM practices. With SEO the keywords you use when you write your pages and posts send messages to the search engines. These messages are taken in as part of the algorithms the search engine’s use and…
AdSanity Reader’s Survey
We’d like to pick your brain. With the excitement of our latest release behind us we’re looking ahead to plot AdSanity’s course for the future. We have a pretty good idea of what comes next but we want to get some feedback from our readers. Even if you don’t currently use AdSanity we’d love to…
Creating Strong CTAs
“Read today to make millions!” Calls-to-Action (CTAs) are everywhere online. Every ad, page, and post that you create should have a purpose and that purpose needs to be communicated to your audience. Creating a CTA that your audience is going to engage with becomes harder all the time as users are bombarded with subtle (or…
Translating AdSanity with GlotPress
We just released a new version of AdSanity and one of the new features that we’re most excited about is the ability to fully translate the plugin. With the capability of having a translated version of AdSanity we knew we needed to facilitate the easy creation of translation files in a variety of languages. We…
An Online Advertising Glossary
One of the best ways to become familiar with something is to understand the terminology around the topic. The world of online advertising and the language around it has multiplied in the past decade. Here are definitions of some of the basic terms. A/B testing (split testing) – By creating two versions of a web…