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working with epom

Working with Epom

The next entry in our interview series with notable ad networks is Epom. Epom is a cross-platform advertising network, working with a wide range of display, mobile web, mobile app, and video ad formats in one unified, 100% transparent ad exchange.

How did Epom get started in the industry?

Epom Ltd was established in 2010. At first, the whole company consisted of 5 people. Our Ad Server was launched as the first flagship product. By 2011 Epom was already serving 1 billion monthly ad impressions. This figure would multiply by 10 the next year following the launch of company’s own ad network – Epom Market. In 2014, Epom already had 70+ team members and had received over $8 million following two successful investment rounds. The company continues to grow and expand to new markets, niches and verticals.

What features make Epom unique?

In the race for making the most unique features, companies usually forget to perfect the crucial parts of their product. We worked hard on improving the platform’s capabilities in terms of analytics. They’ve always been focused on providing a diversified range of ad formats to their customers. The solutions they love most include:

  • Native Mobile Ad which works with advertisers from all around the world, providing publishers with the additional monetization solution regardless of their location, audience, and business vertical. All you need to start running ads on your website is simply insert JS Async code.
  • Video Ads (including in-roll, video slider) to monetize your website without any embedded video player. Videos from premium advertisers can be seamlessly integrated into the contents of the page and assure 100% viewability and high-performance rates. It offers a set of customizable features like size and placement, control of initial volume, quantity of video ads in sequence and much more which helps to achieve the highest results.
  • Recently, the company has introduced its Self-serve account for advertisers, where they can create and launch ad campaigns in minutes. They can choose the best performing traffic sources and exclude the useless ones, see analytics reports in real-time and make the right business decisions.

Epom Market Self Serve

What is the Epom Market and why should we be using it?

Epom Market is a worldwide ad network working with the largest publishers and most reputable brands aimed at higher revenue with advanced optimization tools, precise targeting, and a wide range of supported ad formats. The company is selective about the inventory they work to that assures quality traffic. With the help of a number of fraud-detection mechanisms, we detect and stop cooperating with fraudulent or low-quality websites in no time.

Who should advertise with YOU?

Advertisers with CPC, CPM offers, with GEOs, which include, but are not limited to: FR, DE, UK, IT, CAN, US, AU are welcome to join Epom Market. We’re glad to offer great ad opportunities to those who are looking for rich media ad formats and native ads.

What traits is Epom looking for in a publisher?

Here are some tips to succeed in advertising with Epom Market:

  1. A good amount of traffic to monetize efficiently starts from 400,000 – 500,000 monthly impressions.
  2. The better content your website provides, the higher CPM you get.
  3. Aim for regular website updates. Keep in mind, that news sites with hourly updates are statistically the highest-paid.

What new features or expansions ARE YOU working on?

Currently, Epom is working on White Label DSP Solution for a programmatic advertising. It will save the companies up to $1 million on building their own bidder and months of development & engineering.

Is there anything else we should know about YOU?

Epom is more than just an ad network. It has a product to offer to every party involved in digital advertising ecosystem. Publishers or ad networks can use Epom Ad Server for managing and optimizing ad campaigns. Besides, it combines affiliate tracking in the same account. App owners and developers can monetize their products through Epom Apps – monetization platform that totally takes care of the monetization and generates revenue from your app. It connects publishers to 30+ partner ad networks, supports RTB, and has a marketplace with 1000+ direct advertisers. You may get access to access to over 2000 high-paying offers for your mobile ad network in Epom Affiliate Network.

Working with Galaksion

Working with Galaksion

In our continuing series of ad network interviews, we had the chance to sit down with Galaksion to conduct an interview. We asked our questions and got some engaging feedback. We’re always looking for new networks that work great with AdSanity.

How did Galaksion get started in the industry?

Galaksion was established in 2014 by a group of digital advertising professionals from several European countries. Everyone had at least five years of experience at that moment of time. We are still an international team.

The idea was to make a contribution to the industry, mainly through a more solid approach to optimization. We reached an annual growth rate of 400% as early as in 2015. However, the industry is changing right now. There are more opportunities and obstacles nowadays. We are successfully adapting to these new challenges. We are about to start combining our signature focus on optimization with the functions of a self-service platform.

If you’d like more info you can read more details on our history.

What features make Galaksion unique?

We understand that there is an entire range of self service platforms available right now. The system that is being soft-launched offers several unique features for both publishers and advertisers. Here are some highlights:

  • User-friendly offer wall
  • Adjustable feed settings
  • Intuitive interface with useful prompts
  • Savable preset templates
  • Notifications on new sources
  • Сampaign archivation
  • Convenient display of the most significant deltas for your campaigns

We see this engine as truly outstanding.

Who should advertise with Galaksion?

The ideal advertiser is a network with numerous direct advertisers (it follows from here that we have high campaign rates) and different offers (GEOs, mobile and desktop campaigns, heterogeneous verticals). I mean it is great when you get all that you need from a single company. However, again, this is just an ideal, no more, no less.

As for managers we interact with, I would say that we set a high value on their professionalism, competence and understanding.

What traits are you looking for in a publisher?

When it comes to traffic, our ideal publisher starts at 100k unique visitors per day. We expect this traffic to be stable and of high quality. As for publishers’ professional strengths, we are always happy to deal with those who are responsive and ready to negotiate. In addition, we appreciate collaboration with publishers who keep in touch with us and stay tuned. After all, internet advertising is a constantly changing business. Finally, we seek to be an exclusive partner of each and every client, just like any other network does.

Aside from that, we would also highlight the importance of patience at the testing stage. It takes time to figure out what the best policy is in each particular stage.

What new features or expansions is Galaksion working on?

As we have already mentioned, we are undergoing a shift to the new self-service platform. It is the result of our hard work and observations. We expect it to function in perfect harmony with our good old optimization activities. More than that, we expect it to propel us to the next level. We invested a lot of time, effort, and resources into it.

Check out this post for more info concerning the self-service platform we are soft-launching right now.

Is there anything else we should know about Galaksion?

We blog regularly. You can see a post with our opinion regarding the current market trends.

We are a very ambitious company. As such, we are proud of our business and have a respectful attitude about collaborating with our partners. That is to say, we respect your efforts and your earnings. Our aim is to help people monetize their web-presence and make money online in order to benefit along with them. Their success is our success.

Working with PopAds

Working with PopAds

In our ongoing quest to bring a diversity of ad networks to our users we got to sit down with Tomasz Kleko the owner of PopAds. We asked Tomasz our core questions and got some great feedback.

How did PopAds get started in the industry?

I’ve been doing smaller Internet businesses since my early teens, then I tried doing a CPM ad network with moderate success, however it had too many, let’s call them, “design flaws” and despite it being profitable, I decided to close it.

By that time, PopAds was already open. It was created as a fully self serve ad network with the idea of being easy to use and just friendly. No strict rules, no months of waiting for payments, no hours of waiting for stats updates. Everything fast, realtime, just when you need it. Back then, I think we were the only network that was doing daily payments and publishers loved it.

What features make PopAds unique?

We offer loads of targeting options, I guess more than our competitors. We have loads of proprietary technology. For example, our system for translating user agents into device/browser/os that I believe works much better than other commercial solutions.
Apart from that, we have many anti-fraud filters built into our adserving system, all designed and coded by me. Even after 5 years of operations, some of them are still fairly cutting edge like passive user agent spoofing detection. We also maintain our own database of VPN/proxy IPs.
Right now I am working on a side project that will focus on online advertising fraud detection/filtering as a service and of course it will be integrated into PopAds.

Who should advertise with PopAds?

I am not really a sales person (which means we don’t have a single one at PopAds 🙂 ) so I am not going to say “anyone”. We want to have happy customers, not just customers. If you want to advertise your flowers shop than PopAds is definitely not the place. Some examples of our advertisers are; casinos, binary options, ad arbitrage, etc.

How large is the PopAds network?

Right now we serve about 90-100,000 popunders per day, tens of thousands of publishers and about 8,000 active campaigns.

What statistics are PopAds looking for in a publisher?

We are not looking for anything to be honest. If you have 100 visitors a day or 10 million, we don’t really care. In all situations we try to provide the best possible revenue and service.

What new features are PopAds working on?

We are expanding our campaign scanner to be more efficient at detecting bad ads like tech support blockers, chrome extension forcers and malware.

We also might have a new kind of ad type, not present anywhere in the industry at this moment. I’m not ready to reveal details at this time.

From an advertiser point of view, as I mentioned, we will be expanding fraud filtering to a fairly paranoid level, once my side project is closer to being ready.

Is there anything else we should know about PopAds?

In the coming months, we will be starting an informative campaign about Google Chrome’s “intrusive ads” adblock issue. It will be focusing on explaining both to webmasters and visitors why it’s not a good thing and should be opposed.

I personally believe, that if the adblock in Chrome works well enough, it will endanger the existence of many websites which have high costs (video streaming, file hosting etc.) and are unable to use Adsense due to compliance reasons.

I know that most people will be happy with ads removed, but it’s like being happy that the government said that now all items in grocery shops are free. Well, that’s amazingly cool… until all the grocery stores close after all items are taken and not restocked.

adsanity prices on the rise

AdSanity Prices On the Rise

With the Summer of AdSanity nearing it’s end we wanted to announce that there is an impending price change for AdSanity. As of September 14th the prices for AdSanity subscriptions are going to adjust.

  • The Blogger license will become $49/year – The blogger license is great for a single site and gives you access to all of the Basic Add-Ons. We also make sure that you can install on a local domain so you can follow best practices of maintaining and updating a site. Your subscription gives you access to support and updates.
  • The Publisher license will move to $89/year – The publisher license is for up to three live domains (and three local domains). Similar to the blogger license your subscription gives you access to support and updates and can download the Basic Add-Ons.
  • The Developer license will change to $149/year – The developer license allows you unlimited installations of AdSanity and the same access to support and updates. In addition, developer licenses have access to all of the Basic Add-Ons as well as subscriptions to all of our Pro Add-Ons.

We have one more Pro Add-On release before we’re done with the Summer of AdSanity so if you’re considering your purchase, now’s the time to act.

Our Summer releases so far have been the Basic Add-On – Ordered Ad Group Widget allowing for easy placement of a group of ads, the Pro Add-Ons Ad Block Detection (allowing you to set up notifications to users of ad block software), and Rotating Ad Widget (providing on-page, timed rotating ads). Our next release is coming at the end of September and will be our third Pro Add-On.

Adsterra network

Working with The Adsterra Network

We’re always on the lookout for new players in the advertising space. We like to focus on advertising networks that might be useful to AdSanity users. We had the opportunity to sit down with some of the folks behind the Adsterra network and ask some questions about working with them.

AdSanity: For our readers who aren’t familiar with Adsterra tell us a little bit about how the company started?

Adsterra: The company started in 2013. Right from the beginning, our mission has been to transform digital advertising for web, mobile and social platforms. We work to make it creative, unique and engaging with the help of our modern optimization technology. At Adsterra, we believe in taking a personal approach with each of our partners and help them grow with their business every step of the way.

AdSanity: What makes Adsterra unique among ad networks?

Adsterra: At Adsterra we care most about quality of our product and we are trying to make it the most reliable and comfortable for our clients.

AdSanity: I noticed that you cover most of the payment models (CPC, CPM, etc.). Why did you decide to diversify how you sell your ads?

Adsterra: We decided to use different payment methods due to the fact that our customers have different business goals. We try to adapt to their needs.

AdSanity: What makes for a good advertiser for the Adsterra network?

Adsterra: Our advertiser understands what basic optimization is, they know the difference between CPM and CPA. The advertiser can implement S2S integration. He or she should also be familiar with popunder traffic.

AdSanity: What makes a good publisher? What sort of statistics are you looking for?

Adsterra: Here are the requirements for our publishers. First of all, the daily site traffic should be 5K+. Our publisher has to know how to place ad codes correctly into page templates (like with AdSanity) without over-saturating his site with ads. He or she should also understand that advertisers can run CPM and CPA offers and that eCPM can vary and that it heavily depends on traffic quality. Another important thing is that our publisher should have a working payment account.

AdSanity: What’s next for Adsterra? Is there a new feature or methodology that you’re working on that our readers should know about?

Adsterra: We are working hard on our Self-Service Platform and we want to make it the best in the industry. Recently, we have upgraded it with many features such as whitelists, carrier targeting, and a new metrics API.

AdSanity: Is there anything else we should know about the Adsterra network?

Adsterra: Just that we love our clients!

If you want to become a publisher for Adsterra create a Publisher account.

If you want to become an advertiser on Adsterra create an Advertiser account.

sell ads with gravity forms

How to Sell Ads with Gravity Forms

We’ve often been asked if AdSanity offers e-commerce functionality so that potential advertisers can sign up directly for an ad placement. We’ve always kept this sort of functionality out of AdSanity since it’s not a feature that everyone would use, and it’s certainly not a feature that everyone would use in the same way. We’ve even heard of crafty ways that our users come up with using other plugins to handle the purchasing process. We’re going to show a possible solution using one of the most popular form plugins, Gravity Forms. We’ll be able to create a quick cart so you can sell ads with Gravity Forms.

Collecting The Pieces

Before we get started there are a few plugins that you’ll need to make this work. Be sure to upload, install, and a activate all of these plugin before you move on.

Creating The Form

The first step in building a way for your advertisers to pay for an ad placement is to build out a form using Gravity Forms. Your form may contain additional information you require from your advertisers, but I’ll just build a form with the basics. You’ll need the following fields:

Post Fields

  • Post Title – Allows the advertiser to specify the name for the ad and allows you to configure how the post will get created. Under the options for this field, you’ll want to select “AdSanity: Ads” under the Post Type field. You can optionally set each submission as a draft if you’d like to review each ad before having it go live on your site. This may cause an extra step, but is valuable if you think your competitors might try to post an ad on your site. Be sure to set this field as required.
  • Post Image – Allows the advertiser to upload their banner artwork. Make sure to tick the checkbox next to “Set as Featured Image” and make this field required.
  • Custom Field – Allows the selected product option to populate the ad size. You’ll set this field type as “Single line text” and choose “new” under Custom Field Name. In the field below that, enter “_size”. Tick the box next to “Create content template” and insert the value of Option pricing form field for size. Under the advanced tab, set the visibility to hidden.
  • Custom Field – Allows the advertiser to specify the URL they want the Ad to click through to. Set this field up as a website field type.

Pricing Fields

  • Product – This will hold the total product cost of the purchase based on the size option selected by the user. Be sure to set the field type to hidden.
  • Option – This will allow the advertiser to select the ad unit size they want to purchase. Choose “Drop Down” from the field type. In the choices section, fill out the Label, Value, and Price fields with the size of ads that you want to offer your advertisers. For example, if you want to offer 300×250 ads, you can put “300×250 – Medium Rectangle” for the label, “300×250” for the value, and whatever you’d like for the pricing. Make sure that this field is required.
  • Total – This displays the cost to the advertiser. No additional configurations are necessary.

These are the minimum required fields to create an ad, but you might find it important to be able to communicate with your advertisers from time to time, so adding additional fields such as name and email might be helpful. Once you’re done configuring all of your fields, save your form.

Configuring Gravity Forms To Talk To PayPal

In order for Gravity Forms and PayPal to be able to communicate, you have to turn on some options in PayPal. Navigate to the Gravity Forms settings page in your dashboard. Click the PayPal tab and follow the directions to enable communication between Gravity Forms and PayPal. It’s important to note that the links to PayPal in the Gravity Forms settings area only work if you’re already logged in to PayPal.

Once this is configured navigate back to the form we just created. Under the settings link for this form, you’ll see a PayPal option. Create a new PayPal feed with the following settings:

  • Your PayPal Email Address
  • Production Mode
  • Transaction Type set to Products and Services
  • Payment amount set to the Form Total
  • Check the Checkbox next to “Create post only when payment is received.”

Now your form is ready to process payment with PayPal whenever someone submits an ad. Once the payment is processed, a new Ad will be created and set as Draft for you to review. An email notice will be automatically be sent to your advertiser as well as to you, letting you know of the new submission.

The last step to getting this to work is to create a page where you describe your advertising opportunities and embed the Gravity Form for your users to interact with. This page should be linked to wherever your advertisers might look for it, potentially in your navigation or in your footer. Another good option as you’re starting out is to create an “advertise with us” ad in AdSanity and link to this page. You can then include this ad in your rotations to attract new advertisers and visually show advertisers where their ads will be placed.

Email marketing

Making Email Marketing Part of Your Sales Process

Email.

This ubiquitous service is one of the most effective ways to communicate with your audience. According to a February 2017 study from the Radicati Group, the number of worldwide email users, including both business and consumer users, will grow from over 3.7 billion in 2017 to over 4.1 billion by 2021. Creating and managing a list of emails from folks who want to hear from you is one of the best marketing efforts you can engage in.

Coordinating your email marketing with the rest of your marketing efforts takes something great and makes it even more powerful.

Exploring the Feature Set

There are several great services that offer email marketing features. The key feature of these services is accepting contact information from your customers and allow you to create emails that can be sent out to those contacts. One of the most important factors for a good email marketing service is how well their email sends. These companies take great pains to make sure that emails being sent from their servers are acknowledged as safe and accepted by the big email clients. Beyond that there are a lot of factors to consider when choosing your service.

Commmon Features

  • Price – This is usually the first item that everyone looks at. What is the pricing model for the service? Do they charge monthly, based on the volume of email sent, or based on the number of contacts you have?
  • List management – Can you segment your contact list? Can you have multiple lists?
  • Tracking – One of the key features is how much tracking of your emails you have easy access to. How are your email campaigns performing? Can you make changes that will allow you to A/B test your campaigns? Can you track opens, bounces, and forwarded emails?
  • Scheduling – Can you set your emails to send at a scheduled time?
  • Autoresponders – Can you set up a campaign of responses to trigger at intervals that you set up?
  • Triggered Responses – Can you set up emails to send when a specific trigger occurs?
  • eCommerce Integrations – Does the service have any extra integrations with your eCommerce solution? Can it help with cart abandonment?
  • Video Support/Training – Are there good instructional videos available for the service? Can you take online courses?
  • Number of Sends – Are you limited in the number of emails you can send in a day or month?
  • Social Media Integration – Does the service integrate with your social media effort?

Email Marketing Services

Among the services available for email marketing there are a few standouts that we have some familiarity with:

  • MailChimp – An excellent service, MailChimp offers a free level of their service that allows for up to 12,000 emails per month from a list of up to 2,000. MailChimp is a great tool to start with.
  • AWeber – Pricing models are based on the number of subscribers you have and a free trial is available to get you started.
  • InfusionSoft – InfusionSoft expands from the email marketing space to encompass the CRM space as well so your marketing can seamlessly move into your sales channel. InfusionSoft’s packages start a little higher than most but, the robustness of their automation is well known.
  • Active Campaign – Pricing is based on the number of subscribers but Active Campaigns has pushed into the CRM space in a very affordable way.
  • Constant Contact – Also offers pricing based on your list size, Constant Contacts is one of the first companies to offer email marketing.

This is not an exhaustive list by any means. Exploring one of these services is a great way to start. Your list is easily portable to another service. All of these services have WordPress integrations.

Coordinate Email with Your On-Page Ads

You may be asking yourself, “how does any of this relate to ads that I run on through AdSanity?” There are a couple of factors that tie the two efforts together. First, making sure that you have a consistent message is key. You’ve probably already created assets for your advertising efforts. An email campaign can make great use of these assets and create a consist message for anyone who engages with your brand. Also, we’ve talked about having individual landing pages for each of your advertising campaigns. Running a coordinated email campaign alongside your online advertisement makes a great secondary use of that landing page. Be sure to track the source of the acquisition if you have two ways to get to the same landing page. Finally, if you’re leveraging the power of retargeting in conjunction with these two features then you increase the number of exposures to your advertising message increasing the overall impact on your sales.

A/B testing in WordPress

A/B Testing in WordPress

The concept of A/B testing has its roots in some standard experimentation techniques. Specifically, the idea of having a control in an experiment. The control is the part of the experiment that stays consistent from test to test so that you can safely attribute any difference in results to the item that you change. For website design the control is all of the elements of the page that you’re not experimenting with. By carefully changing one component of a page (or in this specific case, an advertisement) you can see what causes a better response from a user.

Planning an A/B Test

Once you start entertaining the idea of testing your ads there is the potential to get carried away. You want to try and keep your tests focused on one element at a time. Try two different headlines and see which one performs better before you try swapping out the image you’re using and also changing the offer. Remember the concept is to have a small measurable difference and keep everything else the same. Also, be sure to create landing pages that match the various changes that you make to your advertisements so that your users have a seamless experience. If you’re A/B testing your offer, the landing page has to reflect the same information.

Implementing A/B Testing in WordPress

There are a lot of different ways to implement A/B testing for WordPress. This breaks down into a few specific categories.

  • Plugins – There are a host of plugins that can add A/B testing ability to your website. You can find a variety of them on the WordPress repository. Some of these plugins test a very specific part of a WordPress page and may not be applicable for testing your advertisements specifically. We’ve even written a plugin that integrates with Google Content Experiments for A/B testing.
  • Saas – There are several software services that offer A/B testing as part of their services. Depending on how your advertisements are built, you may be able to leverage one of these to perform your tests. Of note in this space are Unbounce, Optimizely, Kissmetrics, and ConversionXL. These services integrate with WordPress via their own proprietary plugins.
  • Themes – There are even some themes that build A/B testing right in. Divi has a Divi Leads feature that gives you results in the dashboard. Thrive themes also offers built in A/B testing in their themes.

Whichever method works best is going to be for you to decide. If cost is a primary consideration then the plugin or theme solutions are going to be a big win. If offloading the overhead of the A/B test is important for site performance then the saas solutions are going to be the best route. You’re going to have to decide which needs are most important for your site.

More resources for A/B Testing

There are a lot of great resources for A/B testing information.

Landing page

The Landing Page – Where Do Your Ads Go?

Every website has at least one landing page, some have dozens. In the purest sense, any page where a visitor enters your website is a landing page. This idea is also proliferated because with organic search practices almost any page of your site could be the first page a visitor sees. However, in terms of marketing and advertising, a landing page is very specific page and stands apart from the rest of your site.

How Are Successful Landing Pages Made?

There are generally two specific calls to action for a landing page. You’re asking a user to either complete a purchase or to fill out a lead form. In order to focus on one of these two actions you need to focus on the design of your page. Many landing pages are completely dissociated from the rest of the site’s design. Here are some important factors to focus on when designing your pages:

  • Connect to Your Ad – You’ve just sent the user to a page based on an advertisement, you need to make sure that the message in your advertisement matches the message on your page. This may also carry into the graphics used.
  • No navigation – These pages are for their specific purposes only, we don’t want people becoming distracted, investigating other parts of the site, or reading any copy not related to our conversion goals.
  • Clean and clear – Include just enough information to complete the conversion and no more.
  • Make conversion easy – Don’t try and collect a lot of information on these pages. Get only what you need and make it crystal clear what that is.
  • Beautiful design – If you’re going to spend any money on content for your site, these are the pages to do it. Compelling images and maybe a well-executed video are good starting points. Color use, white space, and page flow all need to be considered.
  • Clear CTA – The single most important factor. Your call to action must be incredibly clear, very prominent on the page, and have enticing copy to complete the action.
  • Focus on the visitor – This isn’t the time to focus on the specs for your product, this is about what your product can do for the user. Make sure all of your content is directed to what they can get out of your offer.
  • Social proof – Use testimonials, quotes, or your customer list to show evidence of your offer’s worth.
  • Optimized – This page should be fast and lean.

How can we Build a Landing Page in WordPress

There are a lot of different ways to approach the creation of a landing page. While it comes down to two basic methodologies – you either implement them with a theme or a plugin – there is a lot of variety within those choices.

Theme Implementations

There are two ways to use a theme for your landing page. You can choose a theme geared to make landing pages like Divi (a page builder theme) or Landing, specifically built to implement landing pages.

In addition, many standard themes come with a blank template or a template without navigation so landing pages can be easily created. Even if that template doesn’t exist you can easily create a new template that strips down the distraction and simplifies the page.

Plugin Implementations

With plugins there are several options. There are landing page services like Unbounce, Lead Pages, or Instapage that can connect to your WordPress site via a proprietary plugin. Most of the heavy lifting happens off-site and they offer a great array of services to track your performance. Most offer A/B testing so that you can really dial in on what makes the page convert successfully.

There are some plugin solutions that add landing page capabilities right onto the site. Ultimate Landing Page and Page Builder are both available from the WordPress repository. This type of solution puts most of the tracking and overhead onto your server.

Finally, there are some page builder plugins like Beaver Builder and Elementor that make creating landing pages a snap. While there aren’t specific analytics for the page, they do allow you to leverage normal analytics tools to track conversions.

Additional Information

There are some great resources available to learn more. Unbounce has a great blog focused on landing pages, of particular note are co-founder Oli Gardner’s posts.

Kissmetrics has a blog about marketing, analytics, and testing and has some good resources.

Hubspot also writes frequent posts about landing pages and how to optimize them.

Please note: Links to external companies may be affiliate links. If you use our links, we may earn a small commission.

retargeting

Retargeting is Remarkable

Retargeting (also known as remarketing) is a great tool for advertisers to continue to engage with a user that’s already visited their site. Strategically, we know that the user is already inclined to use their product or service. Many advertising services are offering the feature as the costs tend to be lower than traditional pay per click campaigns, and the audience has already self-selected their interest. Return rates can be as much as three times higher than a standard banner ad. How does it work? Let’s take a look.

How Does Retargeting Work?

Cookies. A cookie is set in your browser when you visit a site that’s using retargeting. When you navigate to another site that has an ad unit set to display retargeted ads, the ad for the site you’ve previously visited is served. There are a lot of fine controls that can be set depending on the service used. The expiration time for the cookie, the number of ads served, even controlling what other sites your retargeted ad appears on; are configurable for your campaign. In addition, the parameters for when a cookie is set can be key. You can set cookies based on actions or inaction that the user takes, cart abandonment for example.

Who Offers Retargeting?

Many advertising networks offer retargeting services. AdRoll, Criteo, and Steelhouse to name a few. As with most things advertising, Google also has an offering which they call Remarketing. In fact, the post was originally titled “Remarketing is Remarkable,” but traditional remarketing focuses on email campaigns as opposed to display advertisements. Given the size of Google’s network it makes perfect sense that they have a retargeting option. Facebook, Twitter, and Linked also have their own flavors of retargeting.

Resources to Learn More

Aside from the services above, you may want to read a little more about retargeting and what makes the most sense for you.