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Getting Started with Adsense

Google.

This is the first thing we think of when the word search is mentioned. Their dedication to cataloguing, ranking, and displaying websites to users performing searches makes them a dominant force online. They have used their position as the top search engine to become a leader in the field of online advertising. Their most prominent advertising vehicle is called AdSense.

Getting started with AdSense is easy. All you need is a Google account, a website, a phone number, and postal address. But as with all things technical, the ease of getting started belies a depth and complexity to the service. Once you’ve signed up for AdSense you make your website ad spaces available by pasting ad code on your site. This is where AdSanity can help. With AdSanity, you can control the placement of your ad units on your site. Advertisers compete by bidding on ad spaces in a real-time auction. The highest bidder will show on your site. You are compensated when one of your visitors clicks on an ad being displayed on your site.

AdSense ads are smart too. The system matches the ads that are displaying to the content on your site. This is an automated process, but you can also take a deeper dive and exert some control over the ads that display on your site. You can block individual advertisers, a competitor for example, or entire categories of ads. Controlling the ads you show can have some financial ramifications as well. Not all ads are paid at the same rate since it’s a bidding process. Throttle the ads shown too much and you may find your share of the revenue dwindling.

The success of your AdSense account and the money you make from it are going to be impacted by the number of page views and unique visitors you get to the site. The more viewers you have, the more likely an advertisement will be clicked. Google offers some special assistance to sites that are passing the 300,000 monthly page view milestone.

Once you have your website configured to make use of AdSense and you start to see a revenue stream it may be time to expand your involvement or fine tune your campaign. Google has a listing of partners that can help take you to the next level. Like WordPress itself, the more you want to do with AdSense, the more you’re going to want to seek professional assistance.

So, getting started with AdSense is easy. If you’re already an AdSanity user you might want to start an account today and see if you can monetize the work you’ve put into your website with AdSense. You can even download the mobile app for tracking your AdSense account while you’re on the go. If you want to learn more about AdSense, Google has a plethora of information.

IAB Standards – The Future of Advertising Online

Founded in 1996, the Interactive Advertising Bureau (IAB) develops technical standards and best practices for the digital industry. In the same way the W3C lays out standards for web development, the IAB lays out standards for digital advertising. These standards are put into practice by the over 650 media and technology companies that make up the IAB’s membership. These members account for about 86% of the online advertising in the United States.

There are several standards and best practices that are particularly relevant to users of AdSanity. The first is the Ad Units standards. The current version of AdSanity uses specifications originally laid out by the IAB standards. With the proliferation of mobile and tablet devices as well as the continued strong numbers of desktop and laptop devices these formerly fixed sizes have to become more adaptable. One of the ways that this adaptation is being achieved is through flexible sizes. Similar to how responsive web sites adapt to your various devices, flexible sizes allow for ads to adapt to a variety of devices.

In addition to the ad units there is a new standard that the IAB has introduced called LEAN. LEAN stands for lightweight, encrypted, AdChoice supported, and non-invasive advertising. The overall goals are about keeping your ads optimized and user-friendly. Most ad networks are leveraging HTML5 to keep their designs flexible and small in size (See HTML5 Ads – New Gold Standard). LEAN makes a lot of new recommendations on how to handle everything from auto-playing audio, video ad behaviors, pop-up usage, and many other aspects that can impact a user’s experience on a website.

One of the important parts of LEAN is the support of AdChoice. AdChoice is a technology supported by the Digital Advertising Alliance (DAA) of which the IAB is a member. It allows users to have a voice in the type of advertisements they are shown. The idea is to make the advertising that you are exposed to more relevant to you and the products and services you are interested in.

If you’d like to learn more about IAB standards visit their website – www.iab.com. You can read more about the upcoming Ad Standards. Finally you can read more about AdChoices and the DAA here.

HTML5 Ads – The New Gold Standard

The advertisements you’re seeing online today are more and more likely to be built with HTML5 as opposed to any other technology. There’s been a paradigm shift to HTML5 for ad distribution. The roots of this change lie in a few key historical decisions and with several benefits of the HTML5 specification.

First, some history. Flash used to be the technology of choice for providing advertisements. You could take all of your assets and wrap them up in one SWF package for distribution. However, playing a Flash ad did require the extra overhead of requiring a browser plugin. In addition, the packaged files could be a fairly sizeable chunk of code.

While both of these are minor considerations, the release of the first iPhone in 2007 had major ramifications. Apple never supported Flash on their mobile devices. Android devices, released a year later, continued this trend of Flash abandonment celebrex medication. With such a large percentage of today’s web usage occurring on mobile or tablet devices, Google has followed suit and is now going a step further. As of June 30, 2016, Google has stopped accepting Flash ads, and by January of 2017 Google will stop displaying previously uploaded Flash ads.

While this sounds like technology giants in the advertising space pushing their own agendas, there are some real world reasons for the change. One of the major benefits of HTML5 ads is device independence. Since HTML5 is supported on all modern browsers by default, no plugins are necessary to view the content. Additionally, HTML5 ads can be built with the responsive web in mind. This means, no matter what device you’re using you can be served a version of the ad that’s right for your screen.

Another big benefit to HTML5 is the use of live text. Since you’re using the basic structure of the web in a smaller package, your text is searchable, translatable and allows for the use of web fonts to style the type. Using HTML5 means that text can wrap as needed, giving it the flexibility to display regardless of the device size or shape.

As far as we can tell, HTML5 ads are the way to go for the foreseeable future. If you want to know more, the IAB has a great primer on building HTML5 ads that meet their guidelines. One last comment on the HTML5 specification, since we’re basing our ads on a technology that advances over time, we should have a great path to the future. As the specification updates, our ads can update along with it.

Can AdSanity Override AdBlocker?

We get this question often. We do preface this post by saying that we strongly urge that all web developers and administrators respect the wishes and preferences of their users. That said, we also understand that there are edge cases where this may need to be done and is done for the benefit of the user and the user experience.

Generally ad blocker us looking for any reference to the word “ad cost of celebrex.” We use this in developing AdSanity with the classes of elements for styling purposes. But, luckily with AdSanity you can create custom display templates within your own theme to override the default AdSanity templates.

Take the files ad.php and single-ads.php from the /theme-templates directory in the AdSanity plugin and duplicate them into your theme’s directory. Once those files have been duplicated into your theme, AdSanity will now use those templates instead for display. You may change those templates to your liking. Future upgrades of AdSanity will not override your custom changes. But do be aware that if you change class names, AdSanity’s default styling will no longer apply to the output.

Is AdSanity Responsive?

AdSanity ships with default styles in place. However, your theme’s styles will override AdSanity’s default styles. We do include general and specific handles on all the AdSanity elements so that custom styling can be used to alter the display of the ads to your specific needs. Ultimately your theme’s style will govern how AdSanity’s ads are displayed and whether or not those behaviors are responsive.

Is it possible to swap ads for mobile devices?

Yes! AdSanity ships with default styles in place this website. However, your theme’s styles will override AdSanity’s default styles. We do include general and specific handles on all the AdSanity elements so that custom styling can be used to alter the display of the ads to your specific needs. Ultimately your theme’s style will govern how AdSanity’s ads are displayed and whether or not those behaviors are responsive. To be able to show different content for different screen sizes, one could make use of media queries to hide show ads as necessary.

Forum is Back!

The forum was down for a bit over the holidays, but it’s back up now. Sorry for any inconvenience that may have caused. Now we are getting back to work to finish up version 1.1 which is quite close to release. We were a bit ambitious about how far we reached for this version. For future releases we are planning for smaller steps and a more frequent release cycles. Hope everyone had a great holiday season. And here’s to a solid 2013!