It’s undeniable that the landscape of digital advertising has transformed in recent years. As with many things digital, the gatekeepers of the online world (Facebook, Google, etc.) are dominating the market and making a solid buck from anyone wanting to advertise on their websites with ad networks. Whether this is a good or a bad…
You may have noticed in various places on our website that we suggest not downloading all of the AdSanity add-ons, even only the free ones, unless you need to use them to achieve your advertising goals. This idea may seem counterintuitive, but there is a good reason behind it. Some add-ons offer similar functionality to…
In the past years, we have witnessed the demise of Flash ads. Once depended on to create animated ads, a new age has now been called in with HTML5 ads. But what can we expect to see now? Is the rapid rise of this new ad media anything to be suspicious of? We’re going to…
Putting content behind a paywall can turn off both visitors and potential advertisers. But, there are ways to build both your subscriber base and entice advertisers for your subscription site. For many businesses looking to pivot to a subscription model, this decision is often made as a means to provide an ad-free experience to paying…
As digital marketing has advanced, so have SEO and Google’s tactics for measuring site credibility. At long last, we can say goodbye to the dodgy black hat tactics of duping visitors with SEO strategies that violate search engine guidelines. However, we still need to know what ads make the most money. Google and its army of…
The current trend in ad block use has the potential to spiral out of control and the people who lose out will be publishers and site owners, not the ad networks. If you are a publisher, affiliate marketer, or blogger, the chances are that you rely on ad revenue to maintain your business. The good…
Affiliate marketing has been around far longer than the internet, but the internet transformed it into a billion-dollar industry. The concept is simple. A company will compensate for the business generated from the marketing tactics of the affiliate. With the aid of analytics and cookies, any company running an affiliate marketing program can track the…
There is a strong conflict in how we perceive and receive advertising. On a business level, advertising is crucial and often fundamental to the success or even the survival of websites. However, on a personal level, a significant percentage of online users are tired of being bombarded with advertisements. Cue the ad blocker. As of…
When it comes to boosting your ad revenue, diversification is the name of the game. And in 2019, adding contextual ads to your inventory is an absolute must! Adios tracking, hello contextual ads With countries and organizations getting serious about user privacy data laws—like GDPR and the upcoming California Consumer Privacy Act—the online advertising industry…
Pay Per Click, or PPC, is an effective way for businesses to advertise their products or services on the web. PPC advertising is used by major search engines as well as social media channels as a profit generator. When used with other forms of Internet marketing such as SEO, it can bring more potential leads…
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